IU becomes the new model for makeup brand, ‘The Saem’

Singer IU has become the new model for makeup brand, ‘The Saem‘.

On January 30th, a representative from ‘The Saem’ stated, “IU is much beloved and is even called the nation’s little sister. Her clear skin is highly coveted by girls, and so we believe that she will raise awareness about our brand to a larger audience”.

IU also commented, “After turning 20 this year, I became more interested in makeup, so I’m really happy to become a model. I’m going to work hard to promote ‘The Saem’ and will show my fans a good side to myself.”

Fans are looking forward to her collaboration with The Saem’s main model, Lee Seung Gi.